2013 Ford Escape MyFord Touch Performance Upgrade

Faster, Simpler, Better: MyFord Touch Upgrade Provides New and Existing Customers Enhancements and New Features •Ford will launch performance upgrades and new features for MyFord Touch® beginning with 2013 models — no-charge upgrade will be available to existing owners •Simpler graphics, faster touch-screen response and easier-to-use controls are among the many enhancements to the voice-activated in-car connectivity system DEARBORN, Mich., Nov. 7, 2011 — Ford customers said MyFord Touch® could be faster and feature simpler graphics that are easier to use and that’s exactly what Ford plans to deliver with a broad set of performance upgrades to the system — launching first on the new 2013 Ford Escape, Flex and Taurus. Available early next year — and offered at no charge to existing MyFord Touch owners — the software upgrade enhances the ownership experience as it was developed by listening and responding to customer feedback. “SYNC® has clearly been a game-changing technology and now we’re changing the game again, showing how quickly we can deliver more of what customers really want,” said Graydon Reitz, director, Ford Global Electronics and Electrical Systems Engineering. “Our strategy to create the SYNC software platform and add the customizable screens of MyFord Touch gives us a level of flexibility and speed to respond to customer input like never before seen in the auto industry.” The new touch-screen interface features simpler graphics and controls that are

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